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CUMULUS MEDIA INC (CMLS)·Q1 2025 Earnings Summary

Executive Summary

  • Q1 2025 missed Wall Street on revenue and EPS: revenue $187.3M vs $190.1M consensus (–1.4%), EPS –$1.88 vs –$1.29 consensus; Adjusted EBITDA was $3.5M while S&P’s EBITDA consensus was $3.75M, implying a miss; management cited worsening macro and new tariffs depressing advertiser sentiment . Estimates marked with an asterisk are from S&P Global*.
  • Digital remained the bright spot: digital revenue +6.1% YoY to $36.6M (20% of total); Digital Marketing Services (DMS) +30%; streaming +4%; ex-Daily Wire, digital +20% and podcasting +39% .
  • Cost discipline continues: another $7.5M of annualized fixed cost reductions executed in Q1; liquidity solid with $52.7M cash; total debt principal $670.2M; net debt less discount $589.4M .
  • Outlook cautious: pacing down ~10% for Q2 (~5% ex-political, ex-Daily Wire, net of Bongino); FY25 CapEx maintained at $22.5M; management targets asset sale proceeds of $10–$15M in 2025 .

What Went Well and What Went Wrong

  • What Went Well

    • Digital growth and mix shift: digital revenue rose 6.1% YoY to $36.6M; digital represented 20% of total revenue; DMS revenue grew 30%, with total customers +41% and average order size +16% QoQ, per management .
    • Ex-Daily Wire resiliency: excluding Daily Wire, digital revenue grew 20% and podcasting grew ~39% on new shows and growth in existing shows .
    • Expense reduction/operational discipline: executed $7.5M in additional annualized fixed cost reductions in Q1, adding to $163M taken out since 2019; Q1 operating expenses declined YoY by ~$8M, supporting liquidity and deleveraging focus .
  • What Went Wrong

    • Macro drag and tariffs: management cited new tariffs and government spending cuts as key drivers of weaker consumer sentiment and advertising pullbacks, especially in auto, retail, and CPG .
    • National/network softness: despite strong sports, network underperformed due to weak general market demand; management expects Q2 network to perform worse than spot and worse than Q1 given tough comps and weak demand .
    • Profitability compression: Adjusted EBITDA fell to $3.5M (from $8.4M YoY); net loss widened to –$32.4M (from –$14.2M YoY); EBITDA margin compressed to ~1.9% (vs ~11.5% in Q4) .

Financial Results

Q3 2024 → Q4 2024 → Q1 2025 trend

MetricQ3 2024Q4 2024Q1 2025
Revenue ($M)$203.6 $218.6 $187.3
Diluted EPS ($)–0.61 –13.60 –1.88
Net (Loss) Income ($M)–$10.3 –$231.1 –$32.4
Adjusted EBITDA ($M)$24.1 $25.0 $3.5
Adj. EBITDA Margin (%)11.8% (calc from )11.5% (calc from )1.9% (calc from )

Q1 2025 actual vs consensus and YoY

MetricQ1 2024Q1 2025 ActualQ1 2025 Consensus*Beat/Miss
Revenue ($M)$200.1 $187.3 $190.1*Miss
Diluted EPS ($)–0.85 –1.88 –1.29*Miss
EBITDA/Adj. EBITDA ($M)$8.4 (Adj.) $3.5 (Adj.) $3.75 (EBITDA)*Miss
  • Note on definitions: Company reports Adjusted EBITDA; S&P Global’s EBITDA consensus/actual may reflect a different definition than company Adjusted EBITDA.

Segment revenue detail (Q1 YoY)

Segment ($M)Q1 2024Q1 2025YoY Change
Spot$90.6 $81.0 –10.6%
Network$49.2 $43.9 –10.6%
Total Broadcast Radio$139.7 $124.9 –10.6%
Digital$34.4 $36.6 +6.1%
Other$25.9 $25.9 +0.1%
Net Revenue$200.1 $187.3 –6.4%

KPIs and balance sheet highlights

KPI / ItemQ1 2025
Digital as % of revenue20%
DMS revenue growth+30% YoY
Streaming+4% YoY
Podcasting–13% YoY; +39% ex-Daily Wire
Cash$52.7M
Total debt principal (gross)$670.2M
Total debt at maturity$642.1M
Net debt less unamortized discount$589.4M
CapEx$5.5M in Q1

Guidance Changes

MetricPeriodPrevious GuidanceCurrent GuidanceChange
Total revenue pacingQ2 2025N/ADown ~10% (≈5% ex-political, ex-Daily Wire, net of Bongino) New
CapExFY 2025$22.5M (prior commentary) $22.5M (maintained) Maintained
Asset sale proceedsFY 2025$10–$15M (prior commentary) $10–$15M (still current view) Maintained
Network performance vs spotQ2 2025N/ANetwork expected to perform worse than spot and worse than Q1 New
Balance sheet focusOngoingNet debt reduction (ongoing) Net debt reduction (ongoing) Maintained

Earnings Call Themes & Trends

TopicPrevious Mentions (Q3’24, Q4’24)Current Period (Q1’25)Trend
AI/Technology initiativesFocus on content/digital growth; no specific AI called out in Q3 PR ; Q4 emphasized investing in DMS and evolving go-to-market Deploying AI voice cloning in sales and AI chatbots in e-commerce to improve efficiency Improving adoption
Macro/tariffs/advertiser demandQ3: market challenges; in-line with pacing/analyst estimates New tariffs + gov’t spending cuts hurting sentiment; pullbacks in auto, retail, CPG; pacing down ~10% Deteriorating
Digital Marketing ServicesQ3: +38% YoY +30% YoY; customers +41%, AOV +16%; aiming >$100M run-rate by end of next year Strong, sustained growth
Podcasting lineup changesQ3: stable mix; sports and news/talk noted Replaced Bongino with Vince Coglianese; podcast traction exceeded expectations Stabilizing post-DW
Sports content monetizationQ3: premium sports properties; NFL/NCAA All-time revenue highs in NFL playoffs and Super Bowl ; continued NCAA coverage PRs in March/April Strong
Cost reductionsQ3: ongoing expense reductions Additional $7.5M annualized fixed cost cuts in Q1; ~$8M YoY opex reduction Ongoing discipline
Regulatory/legalQ3: none highlightedOptimism on potential FCC deregulation timeline post commissioner confirmation Potential tailwind
Asset salesQ3: N/AExpect $10–$15M 2025 proceeds; Nashville land a focus Execution pending

Management Commentary

  • “We delivered revenue in line with pacing guidance despite worsening economic headwinds reflecting…tariffs that have depressed both consumer and advertiser sentiment…We…accelerated growth in our digital marketing services business, which was up 30%…and drove additional annualized cost reductions of $7.5 million.” — Mary Berner, CEO .
  • “Our digital businesses…grew 6% year-over-year even with the loss of our Daily Wire relationship…DMS…was up 30%…driven by growth in total customers, up 41%, average campaign order size, up 16%…” .
  • “While the first quarter is seasonally our low point…our aggressive working capital management allowed us to maintain ample liquidity with $53 million of cash on hand…our focus will remain on net debt reduction…” — Mary Berner .
  • “We are currently pacing down approximately 10% and down approximately 5% ex political, ex Daily Wire and net of the Bongino impact.” — Francisco Lopez‑Balboa, CFO .

Q&A Highlights

  • Network weakness driven by broad national demand softness rather than programming changes; management expects Q2 network to underperform spot and Q1 given tough comps and weak demand .
  • Pacing slippage late in Q1 as tariffs took effect and orders came later; Q1 finished slightly worse than mid-single-digit down indicated mid-quarter .
  • Regulatory outlook constructive: potential FCC deregulation once the fifth commissioner is confirmed; notice of proposed rulemaking could follow by late summer/fall .
  • Asset monetization: small land sales in Q1 (<$1M); still targeting $10–$15M proceeds in 2025; Nashville land a focus .

Estimates Context

  • Q1 2025 vs S&P Global consensus*: revenue $187.3M vs $190.1M (miss); EPS –$1.88 vs –$1.29 (miss); EBITDA $3.5M (company Adjusted EBITDA) vs SPGI EBITDA consensus $3.75M (miss). SPGI “actual” EBITDA shows $2.49M, which may reflect a definition differing from company Adjusted EBITDA; use revenue and EPS for cleanest comparisons .
  • Given macro deterioration and pacing down ~10% into Q2, Street estimates for Q2 and FY may need to move lower, especially for network and national advertising, partially offset by stronger DMS growth and cost actions .
  • Values retrieved from S&P Global*.
Metric (Q1 2025)ActualConsensus*Delta
Revenue ($M)$187.3 $190.1*–$2.8M
Primary EPS ($)–1.88 –1.29*–$0.59
EBITDA/Adj. EBITDA ($M)$3.5 (Adj.) $3.75 (EBITDA)*–$0.25

Key Takeaways for Investors

  • Near-term pressure: Macro/tariffs and late order timing are driving weaker pacing (down ~10% for Q2), with network likely underperforming; risk to near-term revenue/EPS trajectory remains elevated .
  • Offense in digital: DMS momentum (30% growth; customers +41%) and streaming monetization improvements support mix shift and medium-term durability; management targets >$100M run-rate by end of next year for DMS .
  • Cost discipline a buffer: Incremental $7.5M fixed cost cuts and continued opex controls help protect liquidity and fund growth initiatives .
  • Balance sheet watch: Liquidity solid ($52.7M cash) with focus on net debt reduction and potential $10–$15M asset sale proceeds in 2025; monitor execution and timing .
  • Regulatory optionality: Potential FCC deregulation could be an industry tailwind; timing remains uncertain but trajectory is positive per management .
  • Stock setup: Narrative dominated by macro-driven ad demand weakness vs. improving digital mix and cost controls; catalysts include evidence of demand stabilization, DMS outperformance, asset sale execution, and clarity on FCC actions .

Footnote: Asterisk-marked values are from S&P Global consensus/actuals and may use definitions that differ from company-reported metrics. Values retrieved from S&P Global*.